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35 Twitter is also used by companies to provide customer service. 36 Some companies make support available 24 7 and answer promptly, thus improving brand loyalty and appreciation. Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, longer descriptions, and testimonials where followers can comment on the product pages for others to see. As of May 2015, 93 of businesses marketers use Facebook to promote their brand.

37 A study from 2011 attributed 84 of engagement or clicks and likes that link back to Facebook advertising. 38 By 2014, Facebook had restricted the content published from business and brand pages. Facebook can link back to the product s Twitter page, as well as send out event reminders. Adjustments in Facebook algorithms have reduced the audience for non-paying business pages that have at least 500,000 Likes from 16 in 2012 down to 2 in February 2014.

LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others. 42 Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page. 43 LinkedIn provides its members the opportunity to generate sales leads and business partners.

44 Members can use Company Pages similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers. 45 Due to spread of spam mail sent to job seeker, leading companies prefer to use LinkedIn for employee s recruitment instead of using a different job portal. Additionally, companies have voiced a preference for the amount of information that can be gleaned from a LinkedIn profile, versus a limited email.

WhatsApp was founded by Jan Koum and Brian Acton. Joining Facebook in 2014, WhatsApp continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world. Started as an alternative to SMS, WhatsApp now supports sending and receiving a variety of media including text, photos, videos, documents, and location, as well as voice calls.

WhatsApp messages and calls are secured with end-to-end encryption, meaning that no third party including WhatsApp can read or listen to them. WhatsApp has a customer base of 1 billion people in over 180 countries. 47 48 It is used to send personalised promotional messages to individual customers. It has plenty of advantages over SMS that includes ability to track how Message Broadcast Performs using blue tick option in WhatsApp.

It allows sending messages to Do Not Disturb DND customers. Companies started using this to a large extent because it is a cost-effective promotional option and quick to spread a message. WhatsApp is also used to send a series of bulk messages to their targeted customers using broadcast option. As of 2019, WhatsApp still not allow businesses to place ads in their app.

Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are allowed to create, share, and edit business profiles. The website further allows individuals to write, post reviews about businesses, and rate them on a five-point scale.

Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions. In May 2014, Instagram had over 200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter. 51 According to Scott Galloway, the founder of L2 and a professor of marketing at New York University s Stern School of Business, latest studies estimate that 93 of prestige brands have an active presence on Instagram and include it in their marketing mix.

52 When it comes to brands and businesses, Instagram s goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environment. 53 Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers.

Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services. They may post information such as the business location, contact information, pictures, and service information. 55 As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users.

Moreover, it can be accessed by the Internet as well. Thus, the marketers see it as a potential platform to expand their brands exposure to the public, especially the younger target group. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand. This generally creates an opportunity for greater brand exposure.

56 Furthermore, marketers are also using the platform to drive social shopping and inspire people to collect and share pictures of their favorite products. Fashion blogger Danielle Bernstein, who goes by weworewhat on Instagram, collaborated with Harper s Bazaar to do a piece on how brands are using Instagram to market their products, and how bloggers make money from it. Many big names have already jumped on board Starbucks, MTV, Nike, Marc Jacobs, and Red Bull are a few examples of multinationals that adopted the mobile photo app early.

Bernstein, who currently has one and a half million followers on Instagram, and whose outfit of the day photos on Snapchat get tens of thousands of screenshots, explained that for a lot of her sponsored posts, she must feature the brand in a certain number of posts, and often cannot wear a competitor s product in the same picture. 57 Founder of Instagram Kevin Systrom even went to Paris Fashion week, going to couture shows and meeting with designers to learn more about how style bloggers, editors, and designers are currently dominating much of the content on his application.

Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages. According to a study by Simply Measured, 71 of the world s largest brands are now using Instagram as a marketing channel. 59 For companies, Instagram can be used as a tool to connect and communicate with current and potential customers. The company can present a more personal picture of their brand, and by doing so the company conveys a better and true picture of itself.

The idea of Instagram pictures lies on on-the-go, a sense that the event is happening right now, and that adds another layer to the personal and accurate picture of the company. In fact, Thomas Rankin, co-founder and CEO of the program Dash Hudson, stated that when he approves a blogger s Instagram post before it is posted on the behalf of a brand his company represents, his only negative feedback is if it looks too posed. It s not an editorial photo, he explained, We re not trying to be a magazine.

We re trying to create a moment. 58 Another option Instagram provides the opportunity for companies to reflect a true iq option win 7 of the brand from the perspective of the customers, for instance, using the user-generated contents thought the hashtags encouragement. 60 Other than the filters and hashtags functions, the Instagram s 15-second videos and the recently added ability to send private messages between users have opened new opportunities for brands to connect with customers in a new extent, further promoting effective marketing on Instagram.

Snapchat is a popular messaging and picture exchanging application that was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1 10 seconds until they are no longer available.

The app was an instant hit with social media members and today there are up to 158 million people using snapchat every single day. 61 It is also estimated that Snapchat users are opening the application approximately 18 times per day, which means users are on the app for about 25 30 minutes per day. YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience s style and taste.

Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube, for example, a user who searches for a YouTube video on dog training may be presented with a sponsored video from a dog toy company in results along with other videos. 62 YouTube also enable publishers to earn money through its YouTube Partner Program.

Companies can pay YouTube for a special channel which promotes the companies products or services. Social bookmarking sites. Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is crowdsourcedallowing amateur social media network members to sort and prioritize links by relevance and general category.

Due to the large user bases of these websites, iq option win 7 link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories. 63 Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.

64 Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent. 65 The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers. Platforms like LinkedIn create an environment for companies and clients to connect online. 66 Companies that recognize the need for information, originality and accessibility employ blogs to make their products popular and unique and ultimately reach out to consumers who are privy to social media.

67 Studies from 2009 show that consumers view coverage in the media or from bloggers as being more neutral and credible than print advertisements, which are not thought of as free or independent. 68 Blogs allow a product or company to provide longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers, and also for acquiring followers and subscribers who can then be directed to social network pages.

According to Harper s Bazaarindustry estimates say that brands are spending more than 1 billion per year on consumer-generated advertising. Online communities can enable a business to reach the clients of other businesses using the platform. To allow firms to measure their standing in the corporate world, sites enable employees to place evaluations of their companies. 66 Some businesses opt out of integrating social media platforms into their traditional marketing regimen. There are also specific corporate standards that apply when interacting online.

66 To maintain an advantage in a business-consumer relationship, businesses have to be aware of four key assets that consumers maintain information, involvement, community, and control. Blogging website Tumblr first launched ad products on May 29, 2012. 70 Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured on the site. 71 In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.

Sponsored mobile pPost Advertisements Advertisers blog posts will show up on user s Dashboard when the user is on a mobile device such as smartphones and tablets, allowing them to like, reblog, and share the sponsored post. Sponsored web post Largest in-stream ad unit on the web that catches the users attention when looking at their Dashboard through their computer or laptop. It also allows the viewers to like, reblog, and share it. Sponsored radar Radar picks up exceptional posts from the whole Tumblr community based on their originality and creativity.

It is placed on the right side next to the Dashboard, and it typically earns 120 million daily impressions. Sponsored radar allows advertisers to place their posts there to have an opportunity to earn new followers, reblogs, and likes. Sponsored spotlight Spotlight is a directory of some of the popular blogs throughout the community and a place where users can find new blogs to follow.

Advertisers can choose one category out of fifty categories that they can have their blog listed on there. These posts can be one or more of the following images, photo sets, animated GIFs, video, audio, and text posts. For the users to differentiate the promoted posts to the regular users posts, the promoted posts have a dollar symbol on the corner.

On May 6, 2014, Tumblr announced customization and theming on mobile apps for brands to advertise. Advertising campaigns. Disney Pixar s Monsters University Created a Tumblr account, MUGrumblr, saying that the account is maintained by a Monstropolis transplant and self-diagnosed coffee addict who is currently a sophomore at Monsters University.

74 A student from Monsters University uploaded memes, animated GIFs, and Instagram-like photos that are related to the sequel movie. Apple s iPhone 5c Created a Tumblr page, labeling it Every color has a story with the website name ISee5c. As soon as you visit the website, the page is covered with different colors representing the iPhone 5c phone colors and case colors.

When you click on one of the colored section, a 15-second video plays a song and showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers.75 concluding with words that are related to the video s theme. Social media marketing involves the use of social networks, consumer s online brand-related activities COBRA and electronic word of mouth eWOM 76 77 to successfully advertise online.

Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers. 62 This technique is crucial, as it provides the businesses with a target audience. Activities such as uploading a picture of your new Converse sneakers to Facebook 76 is an example of a COBRA. 62 With social networks, information relevant to the user s likes is available to businesses; who then advertise accordingly.

76 77 Electronic recommendations and appraisals are a convenient manner to have a product promoted via consumer-to-consumer interactions. 76 An example of eWOM would be an online hotel review; 78 the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertising via social media. However, a poor service will result in a negative consumer review which can potentially harm the company s reputation.

Influencer Marketing. Marketers target influential people, referred to as influencers, on social media who are recognized as being opinion leaders and opinion-formers to send messages to their target audiences and amplify the impact of their message. A social media post by an opinion leader can have a much greater impact via the forwarding of the post or liking of the post than iq option win 7 social media post by a regular user.

Marketers have come to the understanding that consumers are more prone to believe in other individuals who they trust Sepp, Liljander, Gummerus, 2011. OL s and OF s can also send their own messages about products and services they choose Fill, Hughes, De Francesco, 2013, p. The reason the opinion leader or formers have such a strong following base is because their opinion is valued or trusted Clement, Proppe, Rott, 2007. They can review products and services for their followings, which can be positive or negative towards the brand.

OL s and OF s are people who have a social status and because of their personality, beliefs, values etc. have the potential to influence other people Kotler, Burton, Deans, Brown, Armstrong, 2013, p. They usually have a large number of followers otherwise known as their reference, membership or aspirational group Kotler, Burton, Deans, Brown, Armstrong2013, p. By having an OL or OF support a brands product by posting a photo, video or written recommendation on a blog, the following may be influenced and because they trust the OL OF a high chance of the brand selling more products or creating a following base.

Having an OL OF helps spread word of mouth talk amongst reference groups and or memberships groups e. family, friends, work-friends etc. Kotler, Burton, Deans, Brown, Armstrong, 2013, p. 82 83 84 85 85 85 The adjusted communication model shows the use of using opinion leaders and opinion formers. The sender source gives the message to many, many OL s OF s who pass the message on along with their personal opinion, the receiver followers groups form their own opinion and send their personal message to their group friends, family etc.

Organic Social Media. Owned social media channels are an essential extension of business and brands in today s world. Brand must seek to create their brand image on each platform, and cater to the type of consumer demographics on each respective platform. In contrast with pre-Internet marketing, such as TV ads and newspaper ads, in which the marketer controlled all aspects of the ad, with social media, users are free to post comments right below an online ad or an online post by a company about its product.

Companies are increasing using their social media strategy as part of their traditional marketing effort using magazines, newspapers, radio advertisements, television advertisements. Since in the 2010s, media consumers are often using multiple platforms at the same time e.surfing the Internet on a tablet while watching a streaming TV showmarketing content needs to be consistent across all platforms, whether traditional or new media.

Heath 2006 wrote about the extent of attention businesses should give to their social media sites. It is about finding a balance between frequently posting but not over posting. Dahlen, Lange, Smith, 2010, p. There is a lot more attention to be paid towards social media sites because people need updates to gain brand recognition. Planned content begins with the creative marketing team generating their ideas, once they have completed their ideas they send them off for approval.

Therefore, a lot more content is need and this can often be unplanned content. There is two general ways of doing so. The first is where each sector approves the plan one after another, editor, brand, followed by the legal team Brito, 2013. Sectors may differ depending on the size and philosophy of the business. The second is where each sector is given 24 hours or such designated time to sign off or disapprove. If no action is given within the 24-hour period the original plan is implemented.

Planned content is often noticeable to customers and is un-original or lacks excitement but is also a safer option to avoid unnecessary backlash from the public. 88 Both routes for planned content are time consuming as in the above; the first way to approval takes 72 hours to be approved. Although the second route can be significantly shorter it also holds more risk particularly in the legal department.

Unplanned content is an in the moment idea, a spontaneous, tactical reaction. Cramer, 2014, p. The content could be trending and not have the time to take the planned content route. The unplanned content is posted sporadically and is not calendar date time arranged Deshpande, 2014. 89 90 Issues with unplanned content revolve around legal issues and whether the message being sent out represents the business brand accordingly.

If a company sends out a Tweet or Facebook message too hurriedly, the company may unintentionally use insensitive language or messaging that could alienate some consumers. For example, celebrity chef Paula Deen was criticized after she made a social media post commenting about HIV-AIDS and South Africa; her message was deemed to be offensive by many observers. The main difference between planned and unplanned is the time to approve the content. Unplanned content must still be approved by marketing managers, but in a much more rapid manner e.

1 2 hours or less. Sectors may miss errors because of being hurried. When using unplanned content Brito 2013 says, be prepared to be reactive and respond to issues when they arise. 88 Brito 2013 writes about having a, crisis escalation planbecause, It will happen. The plan involves breaking down the issue into topics and classifying the issue into groups. Colour coding the potential risk identify and flag potential risks also helps to organise an issue. The problem can then be handled by the correct team and dissolved more effectively rather than any person at hand trying to solve the situation.

Traditional advertising techniques include print and television advertising. Minimizing use. The Internet has already overtaken television as the largest advertising market. 91 Web sites often include the banner or pop-up ads. In exchange, products have entire pages and are able to interact with users. Social networking sites don t always have ads. While briefly popular, print ads included QR codes on them. These QR codes can be scanned by cell phones and computers, sending viewers to the product website.

Advertising is beginning to move viewers from the traditional outlets to the electronic ones. 92 While traditional media, like newspapers and television advertising, are largely overshadowed by the rise of social media marketing, there is still a place for traditional marketing. For example, with newspapers, readership over the years has shown a decline.

However, readership with newspapers is still fiercely loyal to print-only media. 51 of newspaper readers only read the newspaper in its print form, 93 making well-placed ads valuable. The Internet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often leaked to the world via the Internet earlier than they are scheduled to premiere.

Social networking sites allow those leaks to go viral, and be seen by many users more quickly. The time difference is also a problem facing traditional advertisers. When social events occur and are broadcast on television, there is often a time delay between airings on the east coast and west coast of the United States. Social networking sites have become a hub of comment and interaction concerning the event. This allows individuals watching the event on the west coast time-delayed to know the outcome before it airs.

The 2011 Grammy Awards highlighted this problem. Television commercials often end with a spokesperson asking viewers to check out the product website for more information. Viewers on the west coast learned who won different awards based on comments made on social networking sites by individuals watching live on the east coast. 94 Since viewers knew who won already, many tuned out and ratings were lower. All the advertisement and promotion put into the event was lost because viewers didn t have a reason to watch.

according to whom. Social media marketing provides organizations with a way to connect with their customers. However, organizations must protect their information as well as closely watch comments and concerns on the social media they use. A flash poll done on 1225 IT executives from 33 countries revealed that social media mishaps caused organizations a combined 4. 3 million in damages in 2010. 95 The top three social media incidents an organization faced during the previous year included employees sharing too much information in public forums, loss or exposure of confidential information, and increased exposure to litigation.

95 Due to the viral nature of the Internet, a mistake by a single employee has in some cases shown to result in devastating consequences for organizations. An example of a social media mishap includes designer Kenneth Cole s Twitter mishap in 2011. When Kenneth Cole tweeted, Millions are in uproar in Cairo. Rumor has they heard our new spring collection is now available online at Kenneth Cole s website.

96 This reference to the 2011 Egyptian revolution drew an objection from the public; it was widely objected to on the Internet. 96 Kenneth Cole realized his mistake shortly after and responded with a statement apologizing for the tweet. In 2012 during Hurricane Sandy, Gap sent out a tweet to its followers telling them to stay safe but encouraged them to shop online and offered free shipping. The tweet was deemed insensitive, and Gap eventually took it down and apologized. 98 Numerous additional online marketing mishap examples exist.

Examples include a YouTube video of a Domino s Pizza employee violating health code standards, which went viral on the Internet and later resulted in felony charges against two employees. 95 99 A Twitter hashtag posted by McDonald s in 2012 attracting attention due to numerous complaints and negative events customers experienced at the chain store; and a 2011 tweet posted by a Chrysler Group employee that no one in Detroit knows how to drive.

100 When the Link REIT opened a Facebook page to recommend old-style restaurants, the page was flooded by furious comments criticizing the REIT for having forced a lot of restaurants and stores to shut down; it had to terminate its campaign early amid further deterioration of its corporate image. In 2018, Max Factor, MAC and other beauty brands were forced to rush to disassociate themselves from Kuwaiti beauty blogger and Instagram influencer Sondos Alqattan after she criticised government moves to improve conditions for domestic workers.

The code of ethics that is affiliated with traditional marketing can also be applied to social media. 103 However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. A sensitive topic about social media professionals is the subject of ethics in social media marketing practices, specifically the proper uses of, often, very personal data. 104 With the invention of social media, the marketer no longer has to focus solely on the basic demographics and psychographics given from television and magazines, but now they can see what consumers like to hear from advertisers, how they engage online, and what their needs and wants are.

106 Most social network marketers use websites like Facebook and MySpace to try to drive traffic to another website. 105 The general concept of being ethical while marking on social network sites is to be honest with the intentions of the campaign, avoid false advertising, be aware of user privacy conditions which means not using consumers private information for gainrespect the dignity of persons in the shared online community, and claim responsibility for any mistakes or mishaps that are results of your marketing campaign.

107 While it is ethical to use social networking websites to spread a message to people who are genuinely interested, many people game the system with auto-friend adding programs and spam messages and bulletins. Social networking websites are becoming wise to these practices, however, and are effectively weeding out and iq option win 7 offenders. In addition, social media platforms have become extremely aware of their users and collect information about their viewers to connect with them in various ways.

Social-networking website Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves. 108 This may be an unethical or ethical feature to some individuals. Some people may react negatively because they believe it is an invasion of privacy.

On the other hand, some individuals may enjoy this feature because their social network recognizes their interests and sends them particular advertisements pertaining to those interests. Consumers like to network with people who share their interests and desires. 109 Individuals who agree to have their social media profile public, should be aware that advertisers have the ability to take information that interests them to be able to send them information and advertisements to boost their sales.

Managers invest in social media to foster relationships and interact with customers. 110 This is an ethical way for managers to send messages about their advertisements and products to their consumers. Since social media marketing first came into being, strategists and marketers have been getting smarter and more careful with the way they collect information and distributing advertisements. With the presence of data collecting companies, there is no longer a need to target specific audiences.

This can be seen as a large ethically gray area. For many users, this is a breach of privacy, but there are no laws that prevent these companies from using the information provided on their websites. Companies like Equifax, Inc.TransUnion Corp, and LexisNexis Group thrive on collecting and sharing personal information of social media users. 111 In 2012, Facebook purchased information from 70 million households from a third party company called Datalogix.

Facebook later revealed that they purchased the information in order to create a more efficient advertising service. Facebook had an estimated 144. 27 million views in 2016, approximately 12. 9 million per month. 113 Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month.

President Barack Obama tried to work with the Federal Trade Commission FTC to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies. The proposed laws would give the consumer more control over what information companies can collect. 111 President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics.

Web site reports. This involves tracking the volume of visits, leads, and customers to a website from the individual social channel. Google Analytics 114 is a free tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks. This and other commercial offers can aid marketers in choosing the most effective social networks and social media marketing activities. Return on investment data.

The end goal of any marketing effort is to generate sales. Although social media is a useful marketing tool, it is often difficult to quantify to what extent it is contributing to profit. ROI can be measured by comparing marketing analytic value to contact database or CRM and connect marketing efforts directly to sales activity. Customer response rates. Several customers are turning towards social media to express their appreciation or frustration with brands, product or services.

Therefore, marketers can measure the frequency of which customers are discussing their brand and judge how effective their SMM strategies are. In recent studies, 72 of people surveyed expressed that they expected a response to their complaints on Twitter within an hour. There has been an increase in social media marketing in sport, as sports teams and clubs recognise the importance of keeping a rapport with their fans and other audiences through social media.

116 Sports personalities such as Cristiano Ronaldo have 40. 7 million followers on Twitter and 49. 6 million on Instagram, creating opportunities for endorsements. Capítulos de Especialidades. Capítulo Cardiopatías Congénitas del Adulto. Capítulo Cuidado Crítico Cardiovascular. Capítulo de Hipertensión Arterial. Capítulo de Electrofisiología.

Capítulo Cardiología de la Mujer. Capítulo Falla Cardíaca, Trasplante Cardíaco e Hipertensión Pulmonar. Capítulo de Ecocardiografía e Imagen Cardiaca. Grupo de Trabajo Nutrición Cardiovascular. Capítulo de Cardiología Pediátrica. Grupo de Trabajo Cuidado Critico Cardiovascular. Grupo de Trabajo Apnea del Sueño. Grupo de Trabajo Bioingeniería Cardiovascular. Grupo de Trabajo Medicina Vascular. 151 Lo mejor del Congreso Europeo de Cardiología Parte 3.

Grupos de Trabajo. Diagnóstico y manejo de la congestión en insuficiencia Cardíaca. South Carolina wife gets 25 years for killing husband with eye drops. Eye drop killer sentenced to 25 years. Breaking News Emails. A South Carolina woman accused of killing her husband with eye drops in 2018 pleaded guilty to voluntary manslaughter Thursday and was sentenced to 25 years in prison. Lana Sue Clayton was initially charged with murder and other counts in the poisoning of her husband, Stephen Delvalle Clayton, at their home in Clover in July of that year, NBC affiliate WCNC of Charlotte reported.

Lana Clayton was arrested the next month and confessed to administering the substance without her husband s knowledge, the sheriff s office has said. What a tangled web we weave, Judge Paul M. Burch said at Thursday s court hearing, according to video from WCNC. Clayton, you sure have tangled this one up. You let him suffer for three days, the judge said. The poisoning happened from July 19 to 21, the sheriff s office has said.

Lana Clayton told the judge she did not intend to kill her husband and just wanted to make him sick, WCNC reported. After finding out iq option win 7 Visine was the cause of death, I attempted to take my life as well, she said in court. I couldn t live with the thought that I did such a terrible thing. Stephen Clayton s sister in court called Lana Clayton a monster. Lana Clayton s lawyers said she was a good person having worked as a Veterans Affairs nurse in Charlotte, The Associated Press reported.

The attorneys said Lana Clayton was abused as a child, raped on a military base and suffered post-traumatic stress disorder, according to the news agency. Lana Clayton previously shot her husband in the back of the head with a crossbow in 2016, and at the time, she told police it was an accident, WCNC reported. Years later she changed her story and claimed the couple got into an argument and that her husband had thrown something at her and that she fired the crossbow as she ran away, according to the station.

Stephen Delvalle Clayton died July 21, 2018, and an autopsy showed poisonous levels of tetrahydrozoline, a decongestant used to relieve redness in the eyes, in his body, the York County Sheriff s Office has said. Clover is a town of around 5,000 in the northern part of the state, near the North Carolina border southwest of Charlotte.

REAL Account IQ Options Strategy 99% Win Rate 2020 (Part 1), time: 6:32


21.03.2020 : 20:57 Vira:
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